Saa Sha LLC (“we”, “us”, “our”) is committed to protecting the privacy of every visitor to our website and every customer who purchases our products. This Privacy Policy explains what personal data we collect, why we collect it, how we use and protect it, and the rights you have in relation to it. It applies to all users of our website, our mobile experience, and our social media storefronts, wherever you are located.

This Policy is issued in line with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (“UAE PDPL”) and, where applicable to customers ordering from outside the UAE, with recognised international data protection standards such as the EU General Data Protection Regulation (GDPR) for EU/UK customers.

1.1 Information We Collect

We collect the following categories of information:

• Contact details: full name, email address, phone number, shipping and billing address
• Account information: username, password (encrypted), order history, saved addresses and preferences
• Order and transaction details: items purchased, order value, payment status, delivery status
• Payment information: processed securely by our payment gateway partner (Paymennt); we do not store full card numbers on our own servers
• Children’s product preferences: size, age range, and style preferences you provide to help us recommend products — we do not knowingly collect personal data directly from children
• Technical data: IP address, browser type, device type, operating system, and general location derived from IP address
• Usage data: pages viewed, time spent on site, products viewed or added to cart, referral source, and interactions with marketing emails
• Communications: messages you send us via email, WhatsApp, contact forms, or social media

1.2 How We Use Your Information

We use the personal data we collect to:

• Process, fulfil, and deliver your orders, including customs clearance for international shipments
• Communicate with you about your order, including confirmations, shipping updates, and delivery notifications
• Provide customer support and respond to enquiries, exchanges, or cancellations
• Personalise your shopping experience and recommend products relevant to your children’s age group
• Send marketing communications where you have opted in, including new arrivals, offers, and brand updates
• Improve our website, product range, and customer experience through analytics
• Detect and prevent fraud, unauthorised transactions, and misuse of our website
• Comply with our legal, tax, and regulatory obligations in the UAE and other applicable jurisdictions

1.3 Legal Basis for Processing

Depending on the nature of the interaction, we rely on one or more of the following legal bases to process your data:

• Performance of a contract — to fulfil an order you have placed with us
• Consent — for marketing communications and non-essential cookies, which you may withdraw at any time
• Legitimate interest — for fraud prevention, website security, and improving our services
• Legal obligation — for tax, accounting, and consumer protection compliance

1.4 Sharing of Information

We do not sell your personal data. We share personal data only with trusted third parties where necessary to operate our business, including:

• Payment processing: Paymennt, to securely process your payment
• Logistics and courier partners, for order fulfilment, domestic UAE delivery, and international shipping and customs clearance
• Analytics and marketing platforms: Google Analytics, Meta/Instagram advertising tools, TikTok advertising tools, and our email marketing platform (Klaviyo/Mailchimp), to understand website usage and deliver relevant marketing
• Professional advisors, auditors, and regulators, where legally required
• Law enforcement or government authorities, where required by applicable law or to protect our legal rights

Where any of these providers are located outside the UAE, we take reasonable steps to ensure your data continues to be protected to a standard consistent with this Policy.

1.5 Data Retention

We retain personal data for as long as necessary to fulfil the purposes described in this Policy, including order fulfilment, warranty/exchange claims, tax and accounting record-keeping (as required under UAE law), and to resolve disputes. Marketing data is retained until you unsubscribe or withdraw consent.

1.6 Your Rights

Subject to applicable law, you have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data, subject to our legal retention requirements
• Withdraw consent to marketing communications at any time by clicking ‘unsubscribe’ or contacting us directly
• Object to or restrict certain processing of your data
• Request a copy of your data in a portable format

To exercise any of these rights, contact us at saasha.official11@gmail.com. We will respond within a reasonable timeframe and in accordance with applicable law.

1.7 Children’s Privacy

Our products are designed for children, but our website and services are intended for use by adults (parents, guardians, and other adult shoppers) on behalf of children. We do not knowingly collect personal data directly from children under 18. If you believe a child has provided us with personal data without appropriate parental consent, please contact us immediately so we can remove it.

1.8 Data Security

We use industry-standard technical and organisational measures, including SSL encryption, secure payment gateways, and access controls, to protect your personal data against unauthorised access, loss, misuse, or alteration. While we take reasonable steps to protect your data, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

1.9 International Customers

If you are ordering from outside the UAE, your personal data may be transferred to and processed in the UAE and other countries where our service providers operate. By using our website and placing an order, you consent to this transfer.

1.10 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on our website with a revised ‘Last updated’ date. Continued use of our website after changes take effect constitutes acceptance of the revised Policy.

1.11 Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at saasha.official11@gmail.com or +971 55 522 6549.